03 · Your first players
"And where exactly do I find six people?"
It is the question that decides whether the set is worth buying, so the answer is a list of
things you are handed — not a promise of support. This is the same launch plan the game
itself was promoted with, written out for you to run.
- A four-week launch calendar Day by day: what to publish, in what order, and
what each post is for. The first fortnight fills tables; the second turns the people who
watched into buyers of your next one.
- Five ready video scripts Hook, full text, what is on screen, what the call to
action is. Three of them introduce you, one proves the game works, one is the piece that
actually fills a table.
- The five content themes, with proportions An anonymised insight from a game
30%, a provocation 25%, the facilitator's kitchen 20%, your own story 15%, a direct offer
10%. You never open the app wondering what to post.
- The two posts that sell hardest What a facilitator really earns, with honest
numbers — and who should not buy this game. Writing that filters sells better than
writing that beckons.
- How to get past the platforms Meta restricts "sex" next to "money". The kit
gives you the wordings that pass moderation and the rule of writing the name in Latin script,
so your reach is not quietly throttled.
- The invitation and the consent form The announcement text for an open game,
and the written permission form for publishing a participant's story afterwards. On this
subject that is not a formality.
- The repurposing rule One evening at the table becomes four pieces of content.
You produce two topics a week, not seven, and still post every day.
The kit comes with all three options — it is the answer to the question that
decides the purchase, so it is not something to pay extra for. In the €1200 option one of the
three live hours is spent on your launch: your audience, your first announcement, your
first table.
The honest version of the answer: your first table comes from the people who
already know you, and it is usually smaller than six. The plan above is built around that fact
rather than around a promise of traffic. The game is new to the European market — there is no
network of facilitators to join yet, which means you are early rather than looked after. A
facilitators' group and a shared calendar of public games are planned once enough people are
running tables to make them worth opening.